Free the Size: ‘HM x ERDEM’

Free the Size: ‘HM x ERDEM’

Free the Size: ‘HM x ERDEM’

HMxERDEM H&M Erdem designer colaboration plus size curvy blogger fashion outfit 9A premiere! Our very first “Free the size” with the latest designer collaboration with H&M. And boy that was one collab, from the moment we heard it’s going to be ERDEM designing the latest designer pieces for the fashion house till we saw the first pictures, we already knew, we had to get our hands on at least one of these pieces. We simply fell in love with the colours and flour designs that make us already crave the first signs of spring. Since Erdem wasn’t known so much in Austria we thought we had an advantage at getting at least one piece but we still witnessed two girls almost fighting with their fist by the time we were all in line for the collaboration on the second of November. Why is it that some women just go batshit crazy when it comes to these designer collaborations with H&M??

We’ve been following all the designer collabs for years now and sometimes bought one piece or two (for example from Jimmy Choo, Versace, Balmain, Maison Martin Margiela,…). Okay we tried to get something almost every year. Although most of the time the quality isn’t better than normal H&M quality, it’s still a rare chance to get design for that price and in the last few years the collections started to have pieces with better fabrics like silk as well. The only thing we’ve been missing is more diversity. We would have loved to shoot one of the designer pieces in the last years, but while H&M normally is one of the first in the industry to provide a wide range of clothes for curvy, as well as smaller or taller women, the designer range always lacks that diversity completely. This year sizes only go up to 42 as well, but luckily the cuts were a bit more generous and Jasmin has lost a lot of weight in the last few months. Otherwise we wouldn’t have been able to do this shoot.
All in all we really loved this years designer collection for H&M (and we would have loved to get some of the dresses -unfortunately they weren’t available in Austria) but we are hoping for more diversity in the future, designer finally noticing different body types amongst women as well as men and more variety to choose from including clothes for plus size, petite and tall ranges.

Related Stories

Leave a Comment

Leave A Comment Your email address will not be published